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marketing.
creative direction, press relations, copywriting, photography, events
lost boy & co
- Strategized and Managed Marketing and PR initiatives leading to a successful opening of Brothers Keeper Bar in Miami Beach.
- In-house marketing, PR, and branding director for local favorites Fox’s Lounge, Tropezon and Lost Boy Dry Goods across Miami.
qp tapas
- Developed the Brand, Concept and Marketing strategy for a Spanish & Japanese tapas restaurant with Chef Josh Elliott.
- Best New Restaurant 2022 by Infatuation Miami, 5-star Review from Timeout Miami in 2023, Bon Appétit ‘Where We’re Eating’ Jan 2023.
destination decoded
- Directed strategy, style, photography & copywriting in the luxury hospitality sector.
- Clients included Cadillac Hotel & Beach Club in Miami Beach, Islander Resort in Islamorada, Parrot Key Hotel & Villas in Key West, and various restaurant groups.
toro, coppa & little donkey
Marketing & PR Director for James Beard Award-winning Chefs Ken Oringer and Jamie Bissonnette’s four prominent Boston & New York City restaurants. Navigated and pivoted all brands safely and profitably through the pandemic.
faena
Created, implemented and oversaw communications programs internally and externally that effectively described and promoted the brand, including social media, a print journal, and website.
the genuine hospitality group
Assistant to the Chef & Brand Manager for James Beard Award-winning Chef Michael Schwartz. Assistant editor and contributor to the company blog, photographer at events including Pop-Ups, SoBeWFF, the Royal Caribbean’s restaurant 150 Central Park, press and web.
creative director.
Each strategy is built upon the sincere foundation that authenticity of brand and product will drive growth, engagement and community.
Events
- Collaborative Live Stream Chef Panel for Give Miami Day with Chefs Michelle Bernstein, Niven Patel and Tristen Epps.
- Raised over $10,000 for Casa Valentina at Red Rooster in Miami’s Historic Overtown.
- Surpassed the fundraising goal of $20,000
Collaborations
- Installed a Native Plants education initiative in the lobby at Parrot Key Hotel & Villas.
- Partnered with beloved local bookstore Books & Books @ The Studios Key West and sold exclusive water color paintings.
“Your brand is the single most important investment you can make in your business.”
Steve Jobs
Apple Founder
writings.
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