More detailed examples of work available upon request.
social
I have specialized in curating Social Media accounts on Instagram since it’s inception. With over 15 years experience, and work spanning from Miami Beach to Boston, NYC, Coral Gables and the Florida Keys, I’ve created content for luxury hotel brands, top 50 bars of the world, James Beard Award-winning chefs and restaurants, and local charity organizations and events.
Each strategy has been built upon the sincere foundation that authenticity of brand and product will drive growth, engagement and community.
In 2022, I created the brand of QP Tapas, a Pop-Up restaurant in Coral Gables, in partnership with Chef Josh Elliott. We grew from the first post and follower to over 5,000 local, loyal followers in under two years using bold creativity and flavor-forward content. Our Basque driven, Izakaya-style tapas live online within an intentionally colorful, loud, playful world of movement, characters and flavor.
Brothers Keeper Bar opened in 2024 as a modern Miami Vice styled bar in South Beach by Lost Boy & Co. The strategic brand goal for Instagram was to create a cool, fun, 80s vibe with a dark aesthetic that popped with red and purples to match the neon interior of the bar. I ran this account from opening through March 11, 2025, as well as their other Miami properties including the management of each Website: the iconic Fox’s Lounge, Tropezon, and Lost Boy Dry Goods.
Press
At QP Tapas, through organic guest relations and our social platform and digital community, I secured the following press.
Bon Appetit The Best Restaurant Dishes BA Staff Ate in January
1/27/2023
Timeout Miami 5-Star Review
3/7/2024
Infatuation Miami’s Best New Restaurants for 2022
12/7/2022
Beat Bobby Flay – Loud and Proud
Season 35 Episode 7
art direction
In the lobby of Parrot Key Hotel & Villas, we collaborated with the local independent bookstore, Books & Books, to sell a curated selection of stories about Key West, and commissioned a series of water colors to sell of indigenous plant groups that highlighted the foliage on the property, to add to the authenticity of the resort merchandising.
Across the digital landscape of web and social media, I have directed photoshoots and graphic design elements for the elevation and notification of the brand.
Copy
The James Beard and Michelin star awarded wine program at Macchialina offers a monthly subscription that includes literature about what makes the highlighted selections so special. I proudly partnered with Jacqueline Pirolo to tell the stories of each bottle and why they ended up in your glass.
Marketing Photography
Poetry Writing
Editorial Writing
Marketing Writing
The Faena Journal was printed for the guests at the Faena Hotel Miami Beach, a five-star hotel with an emphasis on the arts. I wrote all content of the journal, excluding the Aleph section on Slide 3.
Feature Writing
The Genuine Kitchen was a blog for James Beard Award-winning Chef Michael Schwartz’s restaurant group, where I served as writer and editor with Jackie Sayet for my tenure with the group from 2011 to 2014. The Tavern Tastemaker project was a collaboration with his restaurant the Cypress Tavern and Ocean Drive Magazine, in which I was able to tell about the compelling Miami-born artist Michele Oka Donor.
The Clear and Present Dinner was a collaborative sober pairing dinner by chefs in recovery, the first of it’s kind on the East Coast, held at Toro in Boston in 2019. As the Brand Director for JK Food Group, I served as the event planner and creator, and wrote the linked story on the blog to commemorate it.
Photography
A collection of photo content for James Beard Award-winning chefs, restaurants and luxury hospitality destinations in Miami, Boston, New York City, Duxbury, and Grand Cayman.
Poetry
The Zip Ode is an original form invented by O, Miami and WLRN and designed to transform zip codes into occasions for place-based, lyrical celebration. Here are a few poems chosen for the festival.
